DFW Beauty EXPO - Marketing Tips

We are about a couple of days away from the DFW Beauty EXPO, and we're pretty excited, are you?

We'll be sharing some tips, and important information on this blog. It is specifically created to help you make the most out of participating in this event. We want you to succeed in your marketing goals. When you succeed, we succeed, and that's a pretty great thing!

Local strategic marketing firm for beauty, spa and wellness brands, Amin & Co., will be here to assist in this very task, if you have any additional questions on how to maximize your marketing efforts, feel free to email Lulu, at lulu@aminandcompany.com ...

Before we get into some marketing tips, please see below for a social media banner ad you can use to spread the word on your involvement.

(download and/or right click to save image)

Social Media Badge


Sales Tips

  • One of the great things we're offering our brands is the opportunity to SELL products on site. Be sure to do so, and offer discounts, and/or enticing promotional opportunities
  • Be sure to collect contact info for future sales 
  • Product display and positioning - be sure to display your products and brand collateral effectively
  • Build brand loyalty and awareness - connect and engage with each attendee
  • Invite key clients and spread the message accordingly
  • Set up a post-show strategy to follow up with leads
  • Keep your booth tidy and clean
  • Be EXCITED about your brand and product
  • Wear comfortable shoes and attire

Marketing TIps

  • Invite your existing clients (use our banners and graphics)
  • Spread the word about your participation in the show online and via social media (weekly)
  • Prepare your own press release - get details HERE
  • Give yourself time to set up your booth - vendor check-in is at 7am 
  • One week prior to the event be sure to give a friendly call to your clients to remind them of the event
  • Be sure to follow up within one week after the event 
  • Reach out to customers who didn't get a chance to attend as well

If you have any questions feel free to email us at lulu@dfwbeautyguide.com

DFW Beauty EXPO - Promotional Tips

Never be the company that reserved a booth and then sat back and expected it all to happen.

Exhibitors who pre-promote have greater success than those who don’t. Point - blank.

You must engage your clients, patients, fans, readers and more, prior to any marketing event. Let them know about any special offers, products being sold, giveaways, contests, and more. You can even track and measure success, by offering a specific code to attendees.

About 3 out of 4 visitors decide which exhibitors are on their ‘must-see’ list before they EVER arrive.

Are you on that list?

Expo flyers and, banners, and social media badges can be used in existing mailings of:

  • Invoices/statements
  • Company newsletters & e-blasts
  • Social Media
  • Sales kits
  • Include details in your email tags
  • Include event details on your web home page
  • Put a message on your telephone hold system
  • Mailout – postcard
  • Advertisements in magazines, newspapers, radio, television
  • Billboards and banners
  • Coupons for show-specials (redeemable at booths only)
  • USBs

Be sure to contact your clients at least 5 times before the event with different messages, this will guarantee a great turnout for you and your brand. Need to download or share our banners? CLICK HERE.



DFW Beauty Expo ,“The ULTIMATE beauty, spa and wellness event”, is a one-day consumer trade show offering those interested in beauty, spa and a wellness a chance to discover the BEST brands, products and services offered in the Dallas-Ft.Worth metroplex and beyond. 

The event is produced by DFW Beauty Group and hosted by DFW Beauty Guide, the premier guide to the BEST beauty, spa and wellness brands in the DFW metroplex. DFW Beauty Guide launched in the fall of 2014 and has quickly grown into the #1 beauty resource for the entire metro area. The inaugural event promises to showcase over 50 beauty, spa and wellness brands in an innovative setting, as well as exciting opportunities for buyers, press, influencers and beauty professionals to explore and connect prior to the show. With over 1,000+ pre-registered attendants, and tremendous brand support, DFW Beauty Group plans to host the event annually.

"The demand for a local, high-quality beauty event such as this, is demonstrated through the volume of local and national brands getting involved," says Lulu Amin, Founder of DFW Beauty Group and Owner of Dallas-based Amin & Co., strategic marketing and consulting firm for beauty, spa and wellness brands.


Market and grow your beauty, spa and/or wellness brand at the DFW Beauty Expo. This unique trade show gives local and national brands an opportunity to INCREASE business at a high-quality event, CONNECT face-to-face with Dallas/Ft.Worth savvy consumers and influencers, and last but not least, MAXIMIZE marketing efforts effectively to fuel business growth.


DFW Beauty Expo is the place to be for Dallas-Ft.Worth consumers, beauty professionals, and buyers who are hungry to learn about the latest in beauty, spa and wellness offered in the Dallas/Ft.Worth metroplex and beyond. Discover and learn about exciting new products, treatments and services available throughout the metroplex through demonstrations and more. Shop on-site and try out some of the BEST beauty and wellness treatments all day, at NO charge, from hydrafacials with Secret Medspa to fun braid bars with Dear Clark Salon, participate in fun giveaways, contests, prizes and more. Entry to the DFW Beauty Expo is FREE with prior registration for both consumers and professionals. Tickets will be $20 at the door, cash-only.