There are beautiful things happening at St. Jude Children's Research Hospital®. Lancôme, a brand devoted to “la vie est belle,” is expanding its commitment to St. Jude and inviting consumers to get involved in more ways than ever before. This October, the Moments of Happiness campaign will support the cause through regional in-store events, an interactive initiative and a nationwide fundraising effort where 100% of the donations will benefit St. Jude.
For the 6th annual initiative, Lancôme invites consumers to participate in a variety of ways. From October 18th to October 24th, the brand will donate $1 directly to St. Jude for every transaction made on Lancome-usa.com and at Lancôme counters nationwide. A limited-edition bracelet will also be offered at Lancôme counters at incremental donations, with all proceeds donated directly to St. Jude.
Learn to look and feel your best with advice from Celebrity Makeup Artist, Mickey Williams:
• At Dillard’s, the program will kick-off earlier as Mickey embarks on a national tour where she will visit select Lancôme counters across the country through October 24th, providing consultations, applications, product recommendations and tips and tricks for achieving the latest Fall beauty trends.
• Dillard’s has pledged to match every dollar Lancôme donates from transactions in-store and online from October 16 - October 24th, effectively doubling the philanthropy at the retailer.
• Book an advanced appointment or visit the Lancôme counter on October 9th at Dillard’s Dallas – North Park to meet Mickey
WHO: Lancôme and St. Jude Children’s Research Hospital
WHAT: Mickey Williams at Dillard’s Dallas North Park
WHEN: Friday, October 9, 2015; 12 - 5 PM
WHERE: Dillard’s Dallas – North Park
8687 North Central Expressway, Dallas, TX 75225
T: 214.373.7000 Ext: 5012 for appointments
“Lancôme and St. Jude are teaming up once again to advance their shared commitment to scientific advances and transformative, life-enhancing treatment. More than ever, I feel honored to take part in this meaningful collaboration: Lancôme has dramatically expanded its commitment to St. Jude this year, giving everyone a chance to join the Moments of Happiness Campaign.” – Mickey Williams
About Mickey Williams: Mickey Williams is a globetrotting beauty, lifestyle, and trend expert. She began her makeup artist career twenty years ago and has worked with A-list clients such as Matt Damon, Barack Obama, Demi Lovato, Carla Bruni-Sarkozy and Daymond John. Mickey has also been a featured contributor in over 100 top publications, and has appeared as a beauty and style expert for The Today Show, ET!, Extra, Good Morning America, and QVC.
Instagram or Tweet your hands in the shape of a heart with the hashtag
#LancomeGivesBack and Lancôme will donate $1 to St. Jude.