DFW Beauty News: Body Machine Fitness Brings Innovative Fitness Concept to DFW

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Unique luxury fitness studio to open in Plano this July

Body Machine Fitness, the world’s largest luxury High Intensity Interval Training (H.I.I.T.) studio featuring one-of-a-kind workout classes and amenities, opens its first location this July in Plano, Texas.

Body Machine Fitness offers high-intensity group classes led by certified trainers in a unique setting. The studio, or “Transformation Room”, is divided in two parts, with one half comprised of 30 treadmills arranged stadium-style, and the floor comprised of a variety of equipment including free-weights, TRX® bands, bikes, and a number of other pieces of unique equipment.  In addition, the studio will feature a massive fitness structure called a QueenaxTM, an innovative suspension body weight training system that allows users to target key muscle groups with numerous cutting-edge apparatuses to achieve greater results. 

Sixty-six people can train in the Transformation Room at one time.  The playlists are customized daily by a well-known music producer and DJ, Tog, AKA “The Hi-Yahs,” whom has opened for such groups as Tiesto and deadmau5, and has been featured in Rolling Stone Magazine and Billboard.com.  Each custom mix is perfectly synchronized with the workout while an immersive lighting system moves and dances to the beat of the music.  So when the trainer tells everyone to sprint, the beat will drop and the lights will put on a show at the exact same time. 

Body Machine Fitness will feature a number of technological advances, such as offering a 3-D body scanner that will render a precise three dimensional model of the user so gains or losses in body fat and muscle mass can be tracked down to the centimeter at points all around the body.  Additionally, members can log on to the Body Machine Fitness app prior to class to reserve their spots in class and choose their starting points on either the treadmills, bikes or one of the strength training stations. A double-floor option is available for members who prefer to spend the hour-long class weight training instead of doing cardio intervals. 

In addition to the Transformation Room, the 6,500 square-foot space features an indoor/outdoor smoothie bar, called The BMF Bar that is open to the public and serves up an array of all natural fresh smoothies, juices, yogurt bowls and super-food power bowls.  The patio serves as a place to relax, play yard games that include corn hole and giant Jenga, and enjoy a healthful smoothie post-class. 

Body Machine Fitness features a number of high-end amenities throughout the space, including spa-like locker rooms with complimentary towel service and Health & Wellness services. Body Machine Fitness is also launching its own line of luxury vegan body products called PureBody which includes shampoo, conditioner, body wash, facial cleanser, body lotion and foaming hand soap, all of which are complimentary for clients to use. In addition to PureBody, Body Machine Fitness is launching its own line of all-natural supplements called Rawthentic Nutrition that includes tasty cookies & cream vegan protein powder and ultra clean pre and post workout powders.

Prior to grand opening, Body Machine Fitness is offering a two-week trial period for visitors to experience the heart-pumping workout for free and receive a free smoothie or power bowl from The BMF Bar. 

The following special introductory rates are offered to guests who pre-enroll prior to grand opening:

·      Starter Package (8 Classes/month): $99

·      Committed Package (12 Classes/month): $149

·      Devoted (Unlimited Classes/month): $199

·      VIP Monthly Membership (Unlimited Classes/month & Exclusive Perks): $349

Body Machine Fitness is slated to open in early July, and the free trial begins late June.  The studio is located at 6153 Windhaven Pkwy Suite 130, Plano, Texas.  Visit www.bodymachinefitness.com for more information or to sign up for the two-week trial.