DFW Beauty News: NYX Professional Makeup Continues Nationwide Expansion

NYX Professional Makeup is set to open its newest retail location in Frisco, marking its 26th store in the U.S. and fourth store in the state of Texas. Fans can expect a weekend full of grand opening celebrations at Stonebriar Centre, an expansive shopping mall where NYX Professional Makeup is perfectly positioned for beauty junkies to shop the complete line of affordable, professional makeup.

NYX Professional Makeup stores combine digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials, a trend-based Lip Bar, and Shadow Bar. 

To celebrate the opening, NYX Professional Makeup will treat beauty junkies in attendance to exciting prizes, limited-edition collectibles, on-site makeup artists, and giveaways. 

For more information about store locations, please visit http://www.nyxcosmetics.com/nyxretail.

About NYX Professional Makeup:

NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the global color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal and on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.