Image Credit: Ijeoma, DFWBG Contributing Photographer
The Makeup Show Dallas, which took place this past weekend, brought together nearly 4,000 attendees, top beauty brands, exclusive seminars, and inspiring keynote speakers.
The event proved once again that it is the leading makeup pro-event in the world. Professional artists and makeup enthusiasts joined together for a weekend full
of inspiring talks, educational seminars, and unparalleled deals on the latest products in the beauty industry. Guests were privy to the latest releases and exclusive deals from over 75 top beauty brands, able to attend a variety of hands-on workshops, and also had the opportunity to interact one-on-one with some of today’s leading celebrity artists.
“It’s always such a joy to bring The Makeup Show to Dallas. The support we receive from the community here is truly amazing and never wavers. We are looking forward to returning to the Lone Star State, as well as preparing for our next stop in the windy city—Chicago, here we come! ” - Shelly Taggar, Owner of The Makeup Show
The Makeup Show Dallas Highlights
The Makeup Show Dallas brought attendees an array of seminars and keynote presentations from some of the industry’s leading artists like Reggie Wells, Gregory Arlt, James Vincent, Lori Taylor, Roshar, and many more. These keynotes included Reggie Wells’ “Mastering Makeup,” “The Skin That I’m In—Diversity and Artistry in Application” a panel with James Vincent, Lori Taylor, Nick Lujan and Yaneek Proctor, and Sian Richards’ “A Career in Makeup.” The show’s educational and inspiring seminars were lead by artists from top makeup brands including, Smashbox Cosmetics, Inglot Cosmetics, TEMPTU Pro, and MAKE UP FOR EVER.
The Makeup Show Dallas also featured over 75 top pro-focused brands including Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors TEMPTU and Crown Brush, Silver Sponsors Frends Beauty and NARS, Contributing Sponsors Pinnacle Cosmetics and Anastasia Beverly Hills, and Supporting Sponsor MustaevUSA. Other brands in attendance included newcomers to The Makeup Show Dallas like Kat Von D Beauty, MAC Cosmetics, VooDoo Makeup, Smith Brushes, and Estée Lauder, among many others.
In addition to bringing new brands to the stage in Dallas, The Makeup Show also served as a platform for beauty brands to launch their most coveted products to the pro-community. This year’s product releases included MAKE UP FOR EVER’s Artist Rouge Lip Collection, NARS’ Velvet Lip Glide, Kevyn Aucoin’s Expert Mascara, Essential Eyeshadow Set, Blood Roses Palette, Etherealist Skin Illuminating Foundation, Etherealist Foundation, and the Sensual Skin Powder Foundation, Veil Cosmetics’ Complexion Fix, and Smashbox’s Be Legendary Lipstick in 120 different shades.