Walgreens Boots Alliance is launching a skin care platform that will include video consultations with dermatologists, part of a rapidly growing segment of the digital health industry.
Walgreens already offers access to physicians via smartphone, desktop and tablet through its relationship with telehealth firm MDLive, and the drugstore chain is expanding access to mental health services as well. In this new deal disclosed Monday, Walgreens has partnered with Iagnosis and its flagship product DermatologistOnCall, which has a network of dermatology specialists.
“The teledermatology offering and collaboration is a natural extension of some of the services we already provide and can serve as a resource for screening and potential early diagnosis of a variety of skin conditions,” Dr. Harry Leider, Walgreens chief medical officer said in a statement. Online skin care consultations cost $59 each, Walgreens said.
Dermatology is part of a total U.S. market of “specialty care” virtual consultations estimated at 14.5 million in 2015 and growing 8% a year, according to market research firm I.H.S.