DFW Beauty News: La Prairie Expands On Its Caviar Collection

Image Credit: La Prairie Skin Caviar Essence-in-lotion, $240, Laprairie.com

Image Credit: La Prairie Skin Caviar Essence-in-lotion, $240, Laprairie.com

La Prairie’s skincare offerings stand apart from the rest of beauty industry in more ways than one. Primarily, it uses ingredients that would normally appear far-fetched and highfalutin to the average consumer—like gold, platinum and caviar. Indeed, the Swiss-based company is not one to cut corners when it comes to cost, pushing the boundaries of good sense. But when one has the spending power, why not shell out the big bucks for an item that works so effectively? And if the utmost effectiveness in skincare is the goal, its caviar-enriched lotions and serums will certainly do the trick—most specifically, theSkin Caviar Essence-in-lotion, which is the latest product in the brand’s Skin Caviar Collection.

For nearly three decades, La Prairie’s Skin Caviar Collection has been its most visible and top-selling line. “Using caviar in skin care back in 1987 was a revolution in itself in the beauty industry, and marked La Prairie’s commitment to sourcing the most unique, precious and active ingredients to offer women an unparalleled skincare experience,” said Dr. Jacqueline Hill, La Prairie’s Director of Strategic Innovation and Science. Back then, the research and development team began to investigate the nutritional aspects of caviar and found that the ingredient had peerless properties in rejuvenating the skin. “Testing and studies indicated that caviar extract enjoys the status of offering unparalleled firmness, protection, nourishment and energy to the skin, as it contains many natural compounds required for the structure and vitality of healthy skin,” she explained.

Caviar has proven itself time and again, both scientifically and commercially for La Prairie. With this in mind, it only makes sense that the beauty brand would capitalize on the success of this ingredient, and offer a new product every couple of years—if only to keep its status relevant in the market. So for those who are caviar converts (or at least would-be ones) Skin Caviar Essence-in-lotion is a definite must-try. Think of it as the lighter, less-costly version (it starts at $240) of the Skin Caviar Luxe Cream (which starts at $440), or a great primer for your skincare routine.

Here, Dr. Jacqueline Hill discusses the nutritional properties of caviar, how they are looking to further the Skin Caviar Collection, and the advantages of using the Skin Caviar Essence-In-Lotion.

What are the benefits of having caviar in skincare?

The Skin Caviar Collection is renowned for its unparalleled firming and lifting benefits. Each innovation within the Skin Caviar collection is enriched with caviar extracts, which help stimulate collagen production in order for the skin to maintain its firmness and elasticity. Rich in amino acids containing proteins, vitamins, and minerals, caviar is a source of natural compounds required for the structure and vitality of healthy skin. In our new Skin Caviar Essence-in-lotion, we introduced Caviar water, obtained by steam distillation from caviar. Caviar water enhances the skin’s tone and helps to immediately improve skin’s hydration and elasticity.

How does the Skin Caviar Essence-in-lotion differ from La Prairie’s other caviar-based products?

In addition to caviar extract and La Prairie’s Exclusive Cellular Complex, Skin Caviar Essence-In-Lotion is composed of caviar water, a pure and crystal-clear active fluid exclusively developed by La Prairie scientists using a perfect steam distillation process. This innovative distillation technique allows us to recover a different blend of components from the ones obtained through a classical extraction and caviar water is thus complementary to the caviar extract. It is the first time it is used in cosmetics.

Why does one need Skin Caviar Essence-in-lotion when one has the Skin Caviar Luxe Cream? Don’t both produce the same desired effect?

Skin Caviar Essence-in-lotion enriches the Skin Caviar experience with a new texture and additional benefits in the skincare regimen. We developed Skin Caviar Essence-in-Lotion to be the prime step of the skincare routine. It is a new preparation act for the skin before the serum application. Once applied, skin is more receptive to receive the benefits of the treatments to follow, as it is already pre-moisturized. If your skin is in an excellent functional and receptive state, it will be able to absorb and use active ingredients better. It is the missing link between the cleansing and treatments steps, before serum and cream application. Today, with the introduction of Skin Caviar Essence-in-Lotion, we offer a more elaborate routine for an ultimate skincare experience.

Are there plans to create more caviar-based products?

Caviar is a scarce and coveted ingredient at the origin of our Skin Caviar iconic and best-selling collection. To pursue our quest for innovation, our scientists are constantly researching exclusive and innovative ways to feature caviar in different forms. In the future, new La Prairie Skin Caviar innovations will complement the Skin Caviar beauty experience. When choosing skincare products, consumers tend to seek instant gratification and long-term results in the fight against aging. We look for every opportunity to meet these customer needs.

La Prairie’s Skin Caviar Essence-in-lotion starts at $240 and is available online at Laprairie.com, and will be available in stores on September 5th.