The House of Creed Debuts Aventus for Her.
A new scent for women as irresistible as its legendary male counterpart. Fall 2016 marks a historical moment for The House of Creed: The introduction of the highly anticipated Aventus for Her. A mesmerizing new fragrance befitting of its adored male partner, Aventus, this new scent is inspired by some of history’s most powerful women – empresses, queens and heads of states – as well as modern women everywhere who break the metaphorical glass ceiling. Nearly three years in the making, Aventus for Her echoes the strength, power, vision and success that the best-selling Aventus stands for, and is an olfactory celebration of femme forte (strong women).
“Aventus – introduced in 2010 – is the most successful fragrance in the history of our family’s legacy. It was incredibly important that Aventus for Her be as sought-after and a true statement scent,” shares Olivier Creed, Sixth Generation Master Perfumer for The House of Creed and original Aventus creator. He continues, “The final composition was no small feat, as we worked tirelessly for three years to create a fragrance that emulates women all over the world who are visionaries in their everyday lives. This was my compass of inspiration when developing the fragrance.”
The Aventus for Her woman is confident and poised with an inner strength that radiates across all facets of her life. She is present in every woman – a mother or daughter, a leader, an advocate, a professional, and leaves an indelible mark on everything she touches. To be in her influential presence is to be a part of greatness.
In celebration of this new scent and building on the Aventus for Her inspiration, The House of Creed will donate $25,000 to I AM THAT GIRL, a non-profit organization with over 180 local chapters and an online community of over 900,000 strong. The organization empowers, supports and educates an engaged and growing community of girls from across the globe to love and express themselves through online and offline programs and initiatives. Their programs address the emotional, mental and physical well-being of girls while shifting culture and raising the standards for how girls treat each other, themselves, and the world.
Nothing is more elegant that empowering the next generation of women. At the time of launch, Creed loyalists can raise awareness by participating in the new #EmpoweredElegance campaign. Empowerment is an ingredient of every woman. Join the conversation by downloading the new #EmpoweredElegance filter to share the ingredients that make you powerful. Visit www.empoweredbycreed.com for more information and follow the journey @CreedBoutique.
Additionally, Alexis Jones, Co-Founder of I AM THAT GIRL, will host several Neiman Marcus at- counter experiences that bring together women to have meaningful conversations about empowerment and inspiring future generations to commemorate the new Aventus for Her.
About Aventus for Her
This fruity fresh scent opens with notes of Egyptian green apple, pink berries, Indonesian patchouli and Italian bergamot. The middle notes are filled with Bulgarian and Turkish roses, Indian sandalwood, styrax and musk. The fragrance finishes with base notes of sweet peach, cassis, lilac, amber and ylang ylang.
To create a scent worthy of the Aventus name, Olivier Creed used the House of Creed’s signature 4,000-year-old infusion technique. This labor-intensive process preserves the originality of each scent's ingredients without the use of preservatives. The result is raw and rare materials gathered across continents that have been steeped and distilled by the skillful hand of the Creed family. The fragrance is then hand-poured into bottles at the newly renovated Creed factory near Fontainebleau, France, and ready to adorn vanities around the world.
The bottle itself was designed in partnership with Pochet de Courval, the nearly 400-year-old luxury glass bottle maker outside of Paris and the House of Creed’s long-time collaborator, and created with their signature handcrafted process. The Aventus for Her dove white packaging contrasts yet compliments the iconic Aventus bottle. When together, this fragrance power pair is likened to the perfect duality of packaging hues that come together forming one whole powerful part. Aventus for Her’s white leather-inspired etching is a symbol of perseverance and is topped with Creed’s essential finishing touch: The hand-stamped cap with the coveted Creed plume.
Aventus for Her Millésime debuts in the 30 ML/1 ounce and 75 ML/2.5 ounces sizes. It will launch exclusively at Creed Boutiques in July and roll out worldwide in August 2016 at Neiman Marcus, Bergdorf Goodman and on www.creedboutique.com.
- 17 oz, 500ml $1,060
- 8.4 oz, 250ml $695
- 2.5 oz, 75ml $405
- 1 oz, 30ml $270
About The House of Creed
It began as a bottle of Royal English Leather commissioned by King George III after becoming enamoured with a pair of Creed scented gloves. Passed from father to son for seven generations since its London founding in 1760 by James Henry Creed, The House of Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons for over 250 years. As the only fragrance house to rely on an ancient infusion technique to capture the raw and rare materials of each perfume, Creed has created a legacy of unrivaled scents, both commissioned and worn by history and Hollywood’s greatest names. Based out of Paris today, each scent is weighed, mixed, macerated and filtered all by hand in the highest tradition of the House's founder, James Creed. Today, sixth generation and master perfumer Olivier Creed and his son, Erwin Creed, carry on the craft from their Parisian laboratory continuing the art of Creed's perfume making— a timeless, yet modern take on history, bottled.