Robert S. Hamas, M.D., board certified plastic surgeon, private practice in Dallas since 1979. Founded Ideal Implant Incorporated in 2006, currently CEO and President, while continuing private practice part-time.
How did you get started in the healthcare industry?
I wanted to be a plastic surgeon since the age of 5, when a plastic surgeon in Cleveland, Ohio pinned back my prominent ears. I realized how plastic surgery can improve a person’s self-esteem and wanted to help others feel good about how they look.
What inspired you to launch this new product?
I think the impetus for me was seeing what a ruptured silicone gel implant looks like inside the body (a sticky mess), and the struggle of removing it at surgery. Then, I began to realize how much women were bothered by not knowing the status of their implants - intact or silently ruptured? It is really an emotional issue for women. I felt there had to be a better type of breast implant. I got the idea for this implant in 1992 (yes, 1992), while in an airplane that hit turbulence. The ice in my drink kept it from sloshing, so it made me think of putting something inside a saline-filled implant to give it structure and keep it from sloshing. I started with balloons and stroller netting for baffle material, then crude implant prototypes. After 12+ years of getting no interest from Mentor or Allergen, I started Ideal Implant (January 2006).
What are some of your personal tips for those considering breast augmentation?
While the FDA approved intact silicone gel implants as “safe,” FDA says that ruptured implants should be removed. To detect ruptures, which are silent, MRI scans are recommended every two years for life. Many surgeons discount this recommendation, because they are under the mistaken impression that silicone gel implants have a low rate of rupture. In fact, in the FDA clinical trials, the cumulative incidence of rupture of current silicone gel implants was 10% - 24% in the MRI cohort of women having primary augmentation.
Women want to know what is going on in their body, and with silicone gel implants, they do not know if their implants are intact or ruptured unless they get an MRI scan. Not knowing the condition of their breast implants concerns many women.
The IDEAL IMPLANT® Structured Breast Implant is a saline-filled implant with an internal structure that offers women the look and natural feel of a silicone gel implant, but with the safety of having only saline inside. This revolutionary new technology eliminates the concern women have with silicone gel implants: that of ruptures that are silent and require an MRI scan for detection.
With the IDEAL IMPLANT, a woman can simply look in the mirror each day and have the confidence of knowing her implants are intact.
What can patients expect when undergoing this procedure?
The IDEAL IMPLANT is inserted empty through a relatively small incision, then filled with saline. It is designed to allow plastic surgeons choices of subglandular or submuscular position, volume adjustment and location of the incision.
The healing time is exactly the same as with any other breast implant.
Breast implant technology has made another advance. Silicone gel implants were an advance over original saline implants because they have a natural feel.
Now, the IDEAL IMPLANT is an advance over silicone gel implants because it has a natural feel without silent rupture.