PRICE: $50 to $85
Sarah Jessica Parker announces her new fragrance Stash SJP, which launches this fall, as more edgy and very different from the previous scents of her collection. She calls it the naughty, subversive sibling of her most popular fragrance Lovely (wwd). Announced as sexy and raw, Stash SJP is an aromatic-woody composition suitable for both women and men.
As inspiration for this fragrance, Sarah noted body odors, church, leather and a few masculine perfumes that she wore that would include notes of incense and vetiver. Stash SJPbegins with notes of fresh grapefruit, black pepper and aromatic sage. Its heart notes include Atlas cedar, patchouli, ginger lily and pistachios, laid on the warm woody base of olibanum, massoia wood, vetiver and musk. The composition is developed in collaboration with perfumers from IFF.
The fragrance is advertised with hashtag #ComeandFindIt. The bottle is inspired by old pharmacy bottles, with rum colored liquid and black details.
It is available as a 30, 50 and 100 ml Eau de Parfum ($50, $75 and $85) with mini rollerball and oil elixir for body and hair.