Since the news of Jessica Alba's beauty line dropped early this summer, Honest Company fans have been eagerly awaiting its official debut. Now, it's finally here.
Actress Jessica Alba, Founder and Chief Creative Officer of The Honest Company, attends the Honest Beauty Launch at Trump SoHo on September 9, 2015 in New York City.
Honest Beauty's launch on Thursday comes at an interesting time for the parent company. Best known for selling eco-friendly baby products, the company currently faces a class-action lawsuit claiming it "deceptively and misleadingly" labeled and marketed its products as "natural." And just before the lawsuit was filed, many angered customers on social media claimed the company's sunscreen is ineffective. The brand has stood behind its products in both cases.
Nevertheless, Alba's latest venture — sold exclusively online at Honestbeauty.com — includes both makeup and skin care geared toward a diverse group of women. Perhaps the pain of finding that perfect bronzer or berry pout may finally be behind you.