Gwyneth Paltrow is a mystery. A riddle inside an enigma. Just how does the 42-year-old actress defy all laws of time and gravity without breaking an oxygen-infused sweat?
Gwynnie's blog Goop may be best-known for macrobiotic musings, impossible month-long juice cleanses and jumpers that cost as much as your rent, but she'll soon be using it to bestow upon us mere mortals the key to her (seemingly exclusive) fountain of youth...
From the sound of things, Gersh will be taking cues from Into The Gloss’s (ITG) business model for beauty expansion, citing them as one of the most successful e-commerce sites to watch.
Just like ITG’s year-old beauty line, Glossier, Goop’s products will operate on a direct-to-consumer program, meaning they’ve cut out the middle man and are handling all retail aspects in-house.
Little is known about the range so far, but you can bet it's going to be sustainable, all-organic and something we're probably going to want to consciously couple up with.