DFW Beauty Bombshell: Lauren Spann

Lauren Spann

Name & Age:

Lauren Spann, 23 

Professional Title: 

Product Line Manager for Dallas Cowboys Merchandising, Fashion Blogger for SouthernElleStyle.com, Seamstress for ShopSouthernElle.com, specializing in custom bow ties. 

A Little Background:

Growing up in Garland, TX, I was very familiar with Dallas, but I didn’t learn it’s true greatness until I returned to it after college.  

While I was studying Apparel Merchandising and Business at Baylor University, I began designing and sewing gameday dresses and accessories. As my time at school ensued, so did my clientele. At that point, I knew wanted to create a brand that would mature with me, which is why I decided to start making bow ties instead of collegiate dresses.   

I graduated before all my friends, so it kind of just felt right to go back to what I knew and loved, so off to Dallas I went. I accepted a job with a menswear company, which is where my tie business really bloomed. While I was working there, I registered Southern Elle as a business. I was immersed in menswear daily and became even more infatuated. In March of 2014 I got the chance to start working for the Cowboys, yet another business surrounding successful men (and women). I have the unique opportunity to work with America’s Team’s apparel, model their womenswear, and handle other top brands like Duck Commander and Dr. Pepper Snapple Group.  

Working at such a fast and exciting pace with the Dallas Cowboys really pushed me to the next level. So much so, that at end of last year I decided to create an online bow tie shop, ShopSouthernElle.com. In addition to that, I launched SouthernElleStyle.com, a fashion blog that showcases my personal style, in addition to perfectly complementing my ties and bow ties. I love the fashion industry and don’t plan on leaving it any time soon.

 Favorite thing to do in the DFW? 

My mom says that I eat my way through cities I visit, and even though I live here, Dallas is no different. My boyfriend and I keep a list of restaurants that we want to try and it continues to grow! It’s a good thing that I love running the Katy Trail as well, otherwise my pants wouldn’t fit! 

Beauty regimens and tips?

I’m a creature of habit, so once I find a product I like, not only do I stick to it, but I rarely go a day without using it.  

For my face, I keep it simple. I use Cetaphil gentle skin cleanser, as well as Cetaphil mostrurizing lotion. Since I’m a ginger, the sun isn’t always my friend, so I like to make sure my makeup has sunscreen. My favorite right now is Motives Liquid Powder Mineral Foundation SPF 15. Not only does it protect my skin, but it is sweat proof. During Texas summers, you really can’t beat that!




Water also seems to do wonders for my skin. I’ve gotten to the point where I carry a 1L water bottle wherever I go, because anything less than that isn’t’ enough. I love BKR water bottles, as they’re reusable and they’re big, so I’m not having to constantly refill it. I have 2 so far and will probably grow my collection!

BKR Water Bottles

BKR Water Bottles


My hair is long, luscious and has a mind of its own. Being a true Texan, I like my hair smooth and voluminous, so Not Your Mother’s Teasing Spray is always by my side, no matter the occasion. My biggest secret about my hair is that I use dry shampoo a lot. I’m often on the move, and don’t always have time to clean my locks, so Not Your Mother’s Dry Shampoo is total a lifesaver. My guilty pleasure is using Frank Coffee scrub. I love the smell and how soft it leaves my skin!

Frank Coffee Scrub

Frank Coffee Scrub


Favorite DFW beauty brands and/or beauty related services?

DryBar! My mom washed, dried, and styled my hair for me until I was in the 8th grade, so it’s kind of nostalgic, plus there’s champagne and a movie! My hair takes at least 30 minutes to dry, so I love sitting back and being pampered, instead of being the one trying to tame the tangles.

DryBar Dallas

DryBar Dallas

If you could have dinner with any local DFW woman, who would it be? Why?

I think it would have to be Laura Bush. She is so elegant and classy and seems to have a lot of wisdom. Also, I’m jealous of her Oscar De La Renta collection. He was one of my favorite designers and I was lucky enough to get to see his collection at the George W. Bush Presidential Library and Museum. I’m the girl that the security guards have to watch, because I get too close to the garments.