Livionex Introduces a Dye-Free Plaque-Disrupting Toothpaste to Smile About
Millions of Americans looking for a naturally powerful, mild-tasting, medical-grade toothpaste to fight plaque without added artificial colors and flavors, now have a solution. Livionex, the makers of a dental gel that’s been shown in published studies to clean teeth two and half times better than traditional brands, announces the debut of LIVFREE ® —a color-free, mild-flavored peppermint toothpaste that destroys plaque at the molecular level, virtually eliminating it with daily brushing.
“Research has shown that artificial colors and flavors can cause sensitivities in some adults and behavioral reactions such as hyperactivity in some children. As a growing movement of consumers push manufacturers to remove these ingredients from our foods, we thought it was time for a toothpaste that does everything it’s supposed to do and without the added colors and strong flavors and other unnecessary ingredients we’re used to,” said Livionex Founder and CEO Amit Goswamy. “LIVFREE is ideal for children, adults and even cancer patients undergoing chemotherapy who cannot tolerate the strong minty flavor of traditional toothpastes.”
Recent data from the US Centers for Disease Control (CDC) and British Medical Journal (BMJ) shows that 90% of adults suffer from gingivitis and 47% from periodontitis - both caused by plaque build-up. In fact, researchers believe that 90% of systemic diseases (heart disease, arthritis, ulcerative colitis) correlate with oral diseases such as swollen gums, mouth ulcers, dry mouth or excessive gum problems.
While traditional toothpastes all rely on the use of abrasives, detergents and antimicrobials to rid the mouth of plaque-causing bacteria, Livionex has taken a different approach by focusing on plaque removal technology that’s never been seen before in the history of oral care products.
Livionex uses edathamil, a food-grade preservative. The company’s patent pending technology activates edathamil, which then has been shown to break up the bond between bacterial biofilm and teeth, thereby interfering with the ability of the plaque to stick to the teeth. It is also able to reach plaque in gum margins and between teeth.
The company has spent the last 12 years developing this plaque-disrupting technology in conjunction with researchers at the University of Texas, Galveston and the University of California, Irvine.
In a double blind clinical trial study conducted at the Beckman Laser Institute of UC Irvine, Livionex Dental gel was compared to Colgate Total, the leading ADA and FDA approved anti-plaque, anti-gingivitis toothpaste. The results showed an unprecedented 260% reduction in plaque index, 229% reduction in gingivitis index and a 232% reduction in gum bleeding index as compared to Colgate Total. This level of efficacy has never been achieved for an oral hygiene product. The results have been published in the journal "Lasers in Surgery and Medicine."
“With the debut of LIVFREE, anyone with color and flavor sensitivities can now get the same plaque reducing benefits as those who use our original Livionex formula. We feel this is a giant step forward in our mission to reduce the harmful dental plaque that is strongly correlated to gum disease and tooth decay in this country and worldwide,,” added Goswamy.
Livionex currently offers its original blue dental gel under the Livionex Dental Gel brand, and Livionex LIVFREE, its new mild tasting color-free formula. The dental gels come in a 1.75 oz ounce pump as opposed to a tube and individuals only need to use a pea-sized amount with each brushing.
The Livionex formulas do not contain fluoride. Additionally, Livionex meets all necessary FDA guidelines for a dental gel that is incredibly effective in the removal of dental plaque.