Last week marked the opening of the second Athleta store within Dallas proper. Located on Oak Lawn, nestled between Uptown and Highland Park, Athleta offers cute activewear you won’t be embarrassed to be publicly seen in. Athleta is part of the Gap company consortium, which includes all divisions of Gap, Banana Republic and Old Navy, just to name a few. Athleta has become the fastest growing brand of the heavyweight group, after the past few seasons have seen a dip in jean sales, and a meteoric rise in active wear, i.e. sneakers, yoga pants, and comfy tees.
Unlike Gap Body products, Athleta clothing is performance driven – using specific fabrics and patterns to help runners, dancers, yogis, and everyone in between, to reach their athletic potential. If you’re a Lululemon fan, keep in mind that Athleta prices run 15% cheaper than their Canadian counterpart. While it’s no secret that activewear has become widely popular, like all trends, it’s not for everyone. However, even if you refuse to wear baggy gray track pants (just because Karl Lagerfeld says so), at Athleta, cashmere loungewear and surprisingly stylish body-con dresses are also at your fingertips.
Some Athleta finds that are gracing our holiday wish list: